Website
Remodeling - Redesigning your website:
It is obvious that many websites need improvement.
Just browse around for a few minutes and discover
the sites that are looking old and obsolete.
We take your old web site and give it a fresh new
look.
Here is the process:
Step1
First
we take the existing site and check the source code
for any possible errors with the HTML.
Step2
Then we consult with you
on how you want your site to look.
Step3
We
give you a free estimate of costs.
Step4
We
get started.
Here's a few possibilities that
a good web site analysis will reveal.
- Ineffective HTML titles.
- META description and keyword
tags improperly or not filled out at all.
- Too many keywords in tags or
text (spamming penalty
in some search engines)
- Too few keywords in text (not
enough word density)
- Frames or CGI scripts that
cannot be read by search engine robots
- Non-working links
- No ALT image tags (search engines
read text but not
pictures of text)
Our "niche" has evolved into web
site repair, remodeling and touchup services, primarily
because we were seeking the most optimal results from
our promotional efforts.
Some Points to consider in your
remodeling efforts.
Evaluate
Existing Site
What are the success
and failures of your existing site?
Gather a few people to get an honest evaluation of
your existing site. Write three successes and three
failures. Then write down your dreams and goals for
the new site.
Why
Poeple Now Visit
Why
are people visiting your site?
Generally they are coming for information or are in
need of your company's product or service but there
can be many other reasons. List three reasons.
Does
It Grab Attention?
Do
you think visitors remember your site? Does it have
something that gets attention and is memorable? If
he/she does not bookmark your site what will get them
back? You should give your visitor something to remember
so that he can find his way back to your site. Write
one thing that will be remembered about your site.
Research
Competitors
What
can I learn from my competitors?
Get ideas about the latest web design, technology
and communication concepts by looking analytically
at competitor sites. While you are there notice some
of the keywords they are using to get the attention
of people coming to search engines.
Target
Audience
Who is the target audience?
Decide whom you want to target with the site.
Who is your customer or audience?
Try and get into their shoes and think like they think.
What are their needs or points of interest?
How can they be served? List the top three categories
of people.
Write three one sentence descriptions of different
people in your target audience. Then write a few words
that might interest these people and cause them to
respond to your site.
Theme
& "Look and Feel"
What
is the mood or emotion that you want to communicate?
Decide on the overall theme and "look and feel" of
the site. For example: humor, professional, academic,
family, technical, etc.
Write three adjectives to describe the way you want
your site to feel.
Keep
Search Engines in Mind
How do I redesign my site and write my text
with the search engines in mind?
Decide on keywords. This is a new concept that really
only applies to redesigning or developing websites.
It may not even apply to all websites, but to those
who are depending on search engines this is an important
point. The concept is to get good rankings on search
engines with different keywords.Since
many pages on your site can be indexed with a search
engine this becomes an important strategy in attracting
visitors.
Navigation
Can the visitor
find what is needed quickly and easily?
As a first generation
site grows it often outgrows its navigation. A good
redesign will help. The new design needs careful thought
so that the visitor will not get lost or be more than
two clicks away from what he/she needs.
There are many factors
to consider. Here are a few examples.
It is obvious that buttons are clickable?
What links should always be available to the user?
Is the information divided into logical categories
and prioritized? Is old content archived and easy
to find?
Product
& Services Information
Are you making it easy for
your customers to do business with you?
Can they find what they need quickly? Can they respond
easily?
Your job in redesigning a website is to make things
easy for visitors and customers. Carefully think through
what a customer needs to do to get what he needs.
Interaction
Can
your visitors exchange information with you?
If you sell a product can the customer find out how
the order is progressing?
Can he/she easily get a question answered?
This type of interaction is making life easier for
everyone.
Speed
What
needs to be compromised for the sake of speed?
Site speed and server speed is the major bottleneck
on the Internet. Only so much information can travel
through a small phone line. This is what limits the
size of pictures, amount of sound, and many other
aspects of the Internet.
In
redesigning a site this is an all-pervading thought.
It is the rare exception when the visitor will wait
for a site to load. Consider the size of every piece
of the site and determine if it can be made smaller
or eliminated.
Make
It Easy For Customers To Do Business With You
Do you know what your customer is thinking?
When redesigning a website it would
be helpful to know as much as possible about how your
customer is responding to your site. Is he/she able
to get all the information needed to make an informed
decision?
Are there too many steps involved in ordering or getting
information?
What obstacles are in the way?
What
is the pricing of our service?
Our services are NOT billed on an hourly basis since
not all
web sites were created the same. we charge a flat
fee regardless of the number of hours and tell you
the total cost of the website before the start of
the project.
We can, however, provide you with a free estimate.
For a price quote
of your project, please fill out our information form
for a free estimate.
Our
Philosophy
A simpler site that is tastefully designed that has
compelling content will get better results than a
so called wiz bang site, full of effects.
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