Your Domain Name is your unique online brand, and the address for your website (www.example.com) and e-mail (name@example.com. This is an important first step, because you want a Web address that makes it as easy as possible for potential customers to find you.

So, how do you select a domain name? Here are some tips to help you get started:

Choose a domain as close to your company name as possible. If the web address you want is taken, you have a variety of alternatives. You can use a domain name that describes your product or services, or try a variation on your company name, like a hyphen or abbreviation.

Try several variations on your desired name. Avoid overly long or complex names that will be difficult to remember.

Names can include up to 67 alphanumeric characters, including hyphens. Names cannot begin with a hyphen, but they can begin with a number. Also, names should be at least 4 characters long

The extension ".com" is the most common, but you could also use .net, .org, .biz or .info. Some businesses register their name with all available extensions so their business is not accidentally confused with another, and to ensure their business is the one customers find first when looking for them.